ICP & target accounts
Your ideal customer profile turned into a verified list: the right industries, company sizes and regions, with the buying committee mapped and every contact checked against at least two sources.
Simulate this for my business →
Expertise · B2B Growth & GTM
A predictable B2B pipeline, built and run with you.
From ideal customer profile and playbook to LinkedIn, email and call outreach, meetings and closing support. Senior BD experience, an AI-assisted process, and engagement models that tie my pay to your results.
300–400accounts researched
500–600decision-makers contacted
20–30positive replies
8–12meetings booked
2–4proposals
1–3deals / quarter
Indicative monthly pipeline on a Growth retainer, from month 2. Ranges, not guarantees.
Sample dashboard
Your pipeline, every Monday morning
The weekly view I set up for every growth engagement: activity, conversion and pipeline in one place. Illustrative only: a fictional pipeline with sample data.
Company 1Last 30 days vs previous 30 · sample dataUpdated today, 7:00 am
Meetings booked11 38%
Positive replies26 9
Reply rate14% 3 pts
Sales cycle (days)52 9 days
Qualified pipeline created
Monthly, last 12 months$194k 3.1x in 12 months
$18kaverage deal size
$0.9Mopen pipeline
4deals closed this quarter
Automations
- ICP & target accounts360 accounts verified this month Running
- Buying signals14 accounts in a buying window Running
- LinkedIn-led outreach540 decision-makers contacted Running
- Replies & booking6 replies waiting for your answer Needs approval
- Discovery to proposal3 proposals ready for review Needs approval
- Pipeline review2 deals at risk · 3 upsell plays Running
Meetings by channel
Share of meetings booked, last 90 daysData quality
Standard held every month100%
Contacts verified from 2+ sources98%
Accounts matching the agreed ICP97%
Follow-up emails deliveredMost B2B teams don't lack effort, they lack a system: a clear ideal customer, verified data, one playbook everyone follows, and a weekly view of what is working. I build that system, run it with you, and hand over the playbook so it keeps working.
Get 5–10 target accounts, researched for free
Tell me who your ideal customer is. Within a few working days you get 5–10 accounts that fit, so you can judge the quality of my research before spending anything.
- Matched to your ideal customer profile
- Decision-maker verified from 2+ sources
- A real buying signal and reason to reach out
- A suggested first LinkedIn message
Claim my free accounts
Questions first? Chat on WhatsApp
One free list per company. No obligation, and you keep the data.
AI sales kits for Claude & ChatGPT, with a free sample
Prefer to run outreach with your own team? Get ready-to-use .md rule files for ICP, Sales Navigator filters, LinkedIn, email and call outreach, proposals and KPIs.
- 18 kits across the sales process
- Works in Claude Projects and ChatGPT custom GPTs
- Free sample: 5 accounts, 1 search filter, 5 outreach templates
- Customised for your company
See the AI sales kits
or get the free sample
One free sample per company. No obligation.
How the growth engine works
From target account to signed deal, step by step
The same system behind every engagement, whether I run it for you or hand it over as a playbook your team runs.
ICP & segmentsWho buys, and why now
Sales Navigator · Apollo · registries
Verified dataAccounts and decision-makers
OutreachLinkedIn, email, calls
MeetingsQualified and booked
ProposalScope and pricing
Closed wonSigned and paid
↺ learn from every win and loss, refine the ICP
FindAccounts and buying signals
Enrich & verifyChecked across 2+ sources
AI rule files (.md)
PersonaliseDraft per account
Human reviewBefore anything is sent
Sort repliesInterested, later, not a fit
Book & logMeeting booked, CRM updated
ConnectPersonal LinkedIn request
MessageValue first, no pitch
Email follow-upOnly once connected
Call or WhatsAppOnly once engaged
Meeting bookedIn your calendar
↺ nurture until the timing is right
Discovery callBrief, notes, next steps
Scope of workFrom the call notes
ProposalDrafted for your approval
Follow-up & negotiationObjections and options
ClosingSigned and handed over
Account growthRenewals and upsell
Rule filesICP, tone, claims, KPIs
Account searchPrompts that find fits
KPI qualificationScored against the rules
DraftingMessages and follow-ups
ReviewWhat a person must check
Weekly KPI reportSame template, every week
Stage 01
Target
Know exactly who to sell to, and why they would talk to you now.
Buying signals
Hiring, funding, leadership changes and new launches tracked across your target list, so outreach goes first to the accounts most likely to be in a buying window.
Simulate this for my business →
Stage 02
Engage
Start real conversations with decision-makers, on the channels they use.
LinkedIn-led outreach
Personal connection requests and messages from your senior profile, followed by email and calls only once a prospect has connected or replied. You approve the messaging.
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Replies sorted, meetings booked
Every reply is sorted into interested, later, not a fit or opt-out. Interested prospects get times from your calendar and a short brief before the meeting.
Simulate this for my business →
Stage 03
Convert
Turn meetings into proposals, and proposals into signed deals.
Discovery to proposal
A research brief before the call, notes and next steps after it, then a scope of work and proposal drafted in your format for you to price and approve.
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Follow-up & negotiation
Structured follow-up for up to 30 days per opportunity: objections tracked, options prepared and decision-makers kept engaged until there is a clear answer.
Simulate this for my business →
Stage 04
Expand
Review the pipeline every week and grow the accounts you win.
Weekly pipeline review & expansion
A weekly review of activity, conversion and deal health, with at-risk deals flagged early and upsell, renewal and referral plays prepared for the accounts you have won.
Simulate this for my business →
14 modules
Milestone services you can buy one by one
Start with the piece you are missing. Each milestone has a clear deliverable, and each one works on its own or inside a retainer.
ICP & target segments
Ideal customer profile, priority segments, buyer personas and qualification rules, agreed in writing.
Ask for pricingSubmit the formSales playbook
Pipeline stages, messaging library, discovery guide, proposal templates and handover rules in one document.
Ask for pricingSubmit the formOutreach strategy (LinkedIn, email, calls)
Channel order, sequences, cadence and limits, written for your senior profile and your market.
Watch the demo →Ask for pricingSubmit the formAI-assisted .md & KPI rules
Markdown rule files and prompts for Claude or ChatGPT, with weekly KPI targets per stage for your BD team.
Ask for pricingSubmit the formVerified account & contact lists
Multi-source lists checked against 2+ sources, under 3% bounce, refreshed monthly. You own the data.
Watch the demo →Ask for pricingSubmit the formQualified meeting appointments
Meetings with decision-makers who match the agreed profile, booked straight into your calendar.
Watch the demo →Ask for pricingSubmit the formDiscovery call support
Account research brief, a seat on the call, then notes and next steps shared the same day.
Ask for pricingSubmit the formScope of work & proposals
Requirements, scope, pricing structure and proposal drafted in your format for your approval.
Watch the demo →Ask for pricingSubmit the formFollow-up & negotiation
Up to 30 days of structured follow-up per opportunity, with objections and options tracked.
Watch the demo →Ask for pricingSubmit the formClosing support
Final steps, contract handover and onboarding support, usually linked to a success fee.
Ask for pricingSubmit the formAccount management
Regular check-ins, renewal and upsell support for clients won through the engagement.
Watch the demo →Ask for pricingSubmit the formNetwork, partners & events
Warm introductions from your network, channel partners and event preparation, turned into a structured list.
Ask for pricingSubmit the formOnsite visits & workshops
Remote by default. Onsite strategy days, team workshops and client meetings on request.
Ask for pricingSubmit the formGCC market entry
Segments, partners and outreach for the UAE, Saudi Arabia, Qatar and Oman, from four years on the ground in Dubai.
Ask for pricingSubmit the form
Engagement models
Choose how we work together
Ten engagement models, each with its own page: scope, terms, KPIs, a worked example and FAQ. Models can be combined. Pricing is shared after a short call.
Core models
Fractional Growth LeadSenior BD leadership without a full-time hire.See this model →
Monthly Retainer + CommissionA steady outbound pipeline run for you, with a success fee on won deals.See this model →
Performance / Milestone + CommissionPay for delivered milestones, plus a success fee on won deals.See this model →
Commission-OnlyPay fully tied to revenue, for proven offers.See this model →
More ways to work together
Build-Operate-TransferBuild the engine, run it, then hand it to your own team.See this model →
GTM & Market-Entry SprintA fixed-scope 4–6 week sprint to test a market or segment.See this model →
Advisory & Sales CoachingA few hours a month of senior advice and team coaching.See this model →
Pipeline PilotA 30–45 day paid pilot with agreed KPIs before committing.See this model →
SDR as a ServiceA dedicated SDR from the ShazzBiz bench, running your playbook.See this model →
Partner & Channel ProgramSet up and run a referral or reseller partner program.See this model →
| Model | Commitment | Billing | Minimum term | Risk carried by | Best for |
|---|---|---|---|---|---|
| Fractional Growth Lead | Set days per month | Monthly | 3 months | Shared | Leadership and team coaching |
| Monthly Retainer + Commission | Monthly plan (Starter or Growth) | Monthly, in advance | 3-month pilot | Shared | Steady pipeline |
| Performance / Milestone + Commission | Per milestone | With the next cycle | None | Mostly ShazzBiz | Paying for outcomes |
| Commission-Only | Success fee only | As clients pay | Agreed period | ShazzBiz | Proven offers |
| Build-Operate-Transfer | 3 phases | Per phase | 3–6 months | Shared | Owning the engine |
| GTM & Market-Entry Sprint | Fixed scope, 4–6 weeks | Per sprint | One sprint | Shared | Testing a market |
| Advisory & Sales Coaching | Hours per month | Monthly | 1 month | Client | Founders and small BD teams |
| Pipeline Pilot | 30–45 days | Per pilot | One pilot | Shared | Proving results first |
| SDR as a Service | Dedicated SDR | Monthly | 3 months | Shared | Outreach capacity |
| Partner & Channel Program | Setup + revenue share | Setup, then as partners sell | 3 months | Shared | Scaling through partners |
Non-exclusiveI work as an independent consultant on a contract basis and never offer a competitor's services to your registered leads.
Remote or onsiteRemote by default. Onsite visits, workshops and client meetings are available on request.
Pilot firstRetainers start with a 3-month pilot and a short notice period, then terms are reviewed together.
You own the dataAll leads, sequences and CRM records stay yours. My methods and templates stay mine.
Honest commitmentsActivity and data-quality targets in writing. No one can honestly guarantee signed contracts.
Expertise
15+ years of B2B selling, now AI-assisted
I have sold software, ERP, AI and Web3 solutions across North America, Europe and the GCC, from first call to signed contract. The tools have changed; the discipline hasn't.
15+years in B2B sales and growth
28years in technology
3regions: North America, Europe & GCC
<3%bounce-rate standard on follow-up emails
Channels
LinkedIn Sales NavigatorEmail follow-upCallsWhatsApp (after engagement)EventsReferrals & partners
Data & CRM
Apollo.ioCrunchbaseCompany registriesEmail verificationHubSpotSalesforceZohoGoogle Sheets
AI & automation
ClaudeChatGPTMarkdown rule filesPrompt libraries
Markets
United StatesCanadaUnited KingdomEuropeUAESaudi ArabiaQatarOmanPakistan
30 use cases
Every use case, in one checklist
Tick the areas where you need help. Book a call about your list, or email it to yourself.
0 use cases picked. Tick the ones that fit your business.
Book a call about these
Email me my list
Packages
Packages built from the milestones
Each package bundles the services that work best together. Pick one as it is, or swap milestones in and out. Pricing is shared on request.
Playbook Kit
Best for: teams with BD or SDR staff who need one repeatable, AI-assisted process.
- ICP & target segmentsModule
- Sales playbookModule
- Outreach strategy (LinkedIn, email, calls)Module
- AI-assisted .md & KPI rulesModule
Fractional, retainer, performance or commission-based. Non-exclusive · remote or onsite.
Ask for pricingSubmit the form
Pipeline Starter
Best for: one target segment and a first, steady flow of meetings.
- ICP & target segmentsModule
- Verified account & contact listsModule
- LinkedIn-led outreachEngage
- Replies sorted, meetings bookedEngage
Fractional, retainer, performance or commission-based. Non-exclusive · remote or onsite.
Ask for pricingSubmit the form
Growth Engine
Best for: two segments, from first contact through to proposals.
- ICP & target accountsTarget
- Buying signalsTarget
- LinkedIn-led outreachEngage
- Replies sorted, meetings bookedEngage
- Discovery to proposalConvert
- Follow-up & negotiationConvert
Fractional, retainer, performance or commission-based. Non-exclusive · remote or onsite.
Ask for pricingSubmit the form
Close & Expand
Best for: teams with meetings already, who need help converting and growing accounts.
- Discovery call supportModule
- Scope of work & proposalsModule
- Follow-up & negotiationModule
- Closing supportModule
- Account managementModule
Fractional, retainer, performance or commission-based. Non-exclusive · remote or onsite.
Ask for pricingSubmit the form
Inquiry form
Send your B2B growth requirement
Fill in this form. Your details go to shahzad@shazzbiz.com and you receive a written proposal. Still unsure about something? Ask on WhatsApp first.
FAQ
Questions I get asked
Something else on your mind? Ask me on a short call.
What exactly do I get free?
5–10 accounts that match your ideal customer, each with a verified decision-maker, a buying signal and a suggested first message. It shows the quality of my research before you spend anything. One free list per company.
Which engagement models do you offer?
Four core models (Fractional Growth Lead, Monthly Retainer + Commission, Performance / Milestone + Commission and Commission-Only) and six more: Build-Operate-Transfer, GTM & Market-Entry Sprint, Advisory & Sales Coaching, Pipeline Pilot, SDR as a Service and Partner & Channel Program. Each has its own page.
We are an IT or software company. Is this built for us?
Yes. Most of my work is with software houses, IT services firms, SaaS and AI product companies selling to mid-market and enterprise buyers in North America, Europe and the GCC. The playbook, messaging and case-study angles are written for technology sales.
Which services can we pick?
Any milestone on its own or as a package: ICP and segments, sales playbook, outreach strategy for LinkedIn, email and calls, AI-assisted .md and KPI rules for your BD team, verified lists, qualified meetings, discovery call support, scopes and proposals, follow-up and negotiation, closing support, account management and onsite visits. Tick what you need in the checklist above and send it to me.
Which engagement model should we choose?
Most teams start with a monthly retainer pilot, often with a success fee. If you already have a BD team, a fractional growth lead or the Playbook Kit is usually the better fit. Performance-based and commission-based models tie my pay to meetings and revenue. We pick together on a short call.
Do you guarantee meetings or deals?
I commit in writing to activity and data-quality targets and report on them weekly. Meetings, proposals and deals also depend on your offer, pricing and sales conversations, so no honest consultant can guarantee signed contracts. If targets are missed, we agree an improvement plan in the weekly review.
Whose LinkedIn profile is used for outreach?
One of your founders or C-level leaders, ideally the person your buyers will relate to most. I run outreach on behalf of that profile, the owner approves the messaging and keeps ownership of the account, and activity stays within LinkedIn's limits to protect it.
Where does the data come from, and how good is it?
LinkedIn Sales Navigator first, cross-checked with Apollo.io, Crunchbase, company registries, buying signals and your own network. Every contact is verified against at least two sources, follow-up email bounce is kept under 3%, and bad records are replaced at no cost.
What do we need to provide?
A senior LinkedIn profile with Sales Navigator, data and email-verification tools, a company email for follow-ups, a WhatsApp or phone number for engaged prospects, CRM access (or a free HubSpot CRM) and a Claude or ChatGPT subscription. All accounts stay in your name.
How fast does outreach start?
Month one is set-up: segments, messaging, the first verified data set, CRM and AI rule files. The first outreach usually goes live by week three, and a steady flow of meetings typically builds from month two.
How do you report progress?
A simple weekly dashboard and a 30-minute video review: accounts researched, decision-makers contacted, reply rates, positive replies, meetings booked and held, proposals and pipeline value. Every lead is logged in your CRM daily.
How does the commission or success fee work?
A percentage of payments you receive from clients I source, for an agreed period from their first payment. Every prospect I contact is registered in your CRM or a shared sheet, you confirm it within a couple of working days, and attribution rules are agreed in writing before we start.
Do you work exclusively with us?
No. I am an independent, non-exclusive consultant on a contract basis. I never offer a competitor's services to your registered leads, and your lead and client data is never used for another client.
Who owns the data and the playbook?
All leads, sequences, CRM records and clients are yours. My methods, frameworks, prompts and templates stay mine, and you receive a licence to use the delivered playbook and rule files inside your company.
Is the AI-assisted process the same as building AI agents?
No. AI-assisted BD means Claude or ChatGPT working from Markdown rule files, prompts and KPIs, with a person reviewing everything. Building AI agents or API integrations is a separate service, covered on the AI Solutions page.
Is this remote or onsite?
Remote by default, from Lahore, with clients worldwide. Onsite visits, strategy days, team workshops and client meetings are available on request.
How do we start, and how can we exit?
Claim your free accounts or book a 15-minute call. You then get a written proposal with scope, price and expected results. Retainers start with a 3-month pilot and a short notice period, and terms are reviewed together after the pilot.
What does it cost, and why are prices not shown?
Pricing depends on your market, number of segments, targets and the engagement model. After a short call you get a clear written proposal before you commit anything.
Want to see these workflows in your business?
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