I'm the founder of ShazzBiz. I help B2B companies cut manual work with AI and build a predictable sales pipeline, using AI agents and automation that run on top of the systems they already have.
North America · Europe · GCC
After 15+ years working with businesses across the US, Europe and the GCC, I keep seeing the same gaps. Teams lose hours to copy-paste work, follow-ups slip, and reports arrive too late to act on. That's where practical AI pays for itself.
I'll automate one use case for you at no cost, or audit your current outreach for free. Your pick.
Book a 15-min call →Every step widened the view: from how software is built, to how it is sold, to how whole companies grow with it.
The thread is simple: understand the technology, understand the customer, and connect the two.
I started out writing and testing software as a software engineer and systems analyst, and later led a QA team. In 1999 and 2000 I also lectured MSc Computer Science classes. Teaching taught me to explain complex technology in plain language, a skill I use in every client conversation today.
If you can't explain it simply, the client won't buy it.
I moved into solution sales: running demos, gathering requirements and writing proposals for enterprise point-of-sale and warehouse systems. Knowing how the technology worked made me better at selling it, because I could answer the hard questions in the room and promise only what the team could deliver.
Sell what you can deliver, then deliver it.
In late 2009 I moved to Dubai to sell IT solutions to enterprises in healthcare, aviation, retail and hospitality, travelling regularly to Qatar, Oman and KSA for client projects. We grew 150% year on year in Qatar and Oman, and representing the company at GITEX helped secure more than $2M in contracts. I trained on point-of-sale technology in Germany, with further technology training in Dubai and Abu Dhabi. In 2013 I became branch sales head, leading teams across the UAE, KSA and Pakistan, and reached 120% of the annual target.
In the Gulf, relationships open doors and follow-through keeps them open.
From 2010 to 2013 I was active in Dubai's professional community: a regular at business and technology meetups, and part of the organising and training team for community sessions on communication and cross-cultural skills, 34 sessions in 2012 and 2013. Along the way I learned the basics of several languages. Working with so many nationalities was some of the best sales training I've had.
In 2017 I ran career counselling and training courses covering job finding, basic IT skills, communication and teaching skills. In 2018 I became a director of business development, expanding into the UAE and Europe and building partnerships with three European technology firms. From 2019 I led business development across Europe and the US: more than 50 demos and requirements sessions, with contracts averaging $75K.
The right partnerships let a small team punch above its weight.
Since 2021 I've led business development and growth in AI, blockchain and Web3, and ERP, including Microsoft Dynamics 365 Business Central and NetSuite. That work brought in eight contracts worth $1.2M in annual recurring revenue and placed more than 25 developers and consultants with North American companies. In 2026 I also helped deliver U.S. public-sector (SLED) readiness training and spoke on a podcast about AI and CRM.
AI only matters when it moves a number the business cares about.
In September 2026 I founded ShazzBiz to bring everything together: the engineer who understands how systems work, and the seller who knows what moves revenue. ShazzBiz helps B2B companies cut manual work with AI and build a predictable pipeline, using AI agents and automation that run on top of the systems they already have.
Start small, prove it fast, then scale what works.
Teaching has run alongside my career from the start. It's why clients find me easy to work with: I turn technical detail into decisions.
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