Where workflow automation turns into revenue.
The numbers and workflow statuses I'd set up for a fashion brand, in one view. Illustrative only: a fictional brand with sample data.
Most fashion brands already have the tools: a store, an inbox, social DMs and a spreadsheet of stock. What's missing is the workflow between them. I design and build automations that connect what you already use, across the four stages of the customer journey, with your team approving anything that needs a human eye.
Get found, and make every product page do the selling.
Turn supplier specs and product photos into on-brand titles, descriptions and SEO copy for every SKU. New drops go live faster, and a person on your team approves every listing before it publishes.
Part of: Quick-Win Pack Simulate this on my brand →Answer shoppers instantly and bring back the ones who almost bought.
An assistant answers Instagram, WhatsApp and website questions about sizing, fit, stock and delivery, using your own size charts and product data. Shoppers get an answer in seconds, and anything tricky is handed straight to your team.
Part of: Returns & Fit Pack Simulate this on my brand →
Personalised follow-ups go out by email or WhatsApp when a shopper leaves items in their cart. Each message mentions the exact products and sizes, and the sequence stops the moment they buy.
Part of: Quick-Win Pack Simulate this on my brand →Fewer returns, fewer stock-outs, fewer surprises after the order.
Every return reason is captured, tagged and grouped by product, size and supplier automatically. You see which items run small, which photos mislead, and what to fix before the next production run.
Part of: Returns & Fit Pack Simulate this on my brand →
Daily checks on sell-through and stock levels flag fast movers before they sell out and slow movers before they need a markdown. Alerts arrive in your inbox or team chat with a suggested reorder quantity for you to approve.
Part of: Quick-Win Pack Simulate this on my brand →Turn one-off buyers into repeat customers without manual chasing.
Lapsed customers are identified from their purchase history and sent new-arrival picks in their size and style. The journey runs on its own and reports exactly who came back and what they bought.
Part of: Retention Pack Simulate this on my brand →Ten modules that read your store, stock, returns and order data, and show where the margin goes.
Ranks where margin is going: discounts, returns, shipping and markdowns.
Recommends the size mix to buy for each style, from sales and returns.
Tracks sell-through daily by style, colour and size, with reorder flags.
Watch the demo →Suggests when and how much to discount slow movers to protect margin.
Shows what returns really cost by product, reason and channel.
Shows what your site, marketplaces and wholesale earn after fees and returns.
Tracks every new drop against plan in its first 72 hours.
Shows which customers, products and channels drive repeat revenue.
Answers common owner questions directly from your store, stock and order data.
Puts the most important exceptions in one prioritised notifications inbox.
For fashion, apparel and accessories brands selling online, in-store or wholesale. Tick what fits your brand, then send me your list and I'll tell you where to start.
Each pack bundles the use cases and modules that work best together, so you get a working result first and add more once it pays off.
Best for: Brands that want early, low-risk wins on top of the store and tools they already use.
Best for: Brands where sizing questions and returns are eating into margin and team time.
Best for: Owners who want to see and stop margin leaks across discounts, markdowns and channels.
Best for: Brands with a solid customer base that want more repeat orders and stronger drops.
Something else on your mind? Ask me on a short call.
It works on top of what you already use; you don't have to switch. Most store, email and inventory tools (for example Shopify, WooCommerce or Klaviyo) offer an API or connect through tools like Zapier or Make, and the automations plug into that. If a tool has no integration, we can often work from exports, email notifications or a shared sheet. I check exactly what your setup supports on our first call.
Only if you want it to. Each workflow can run in "draft for approval" mode, where you or your team approve listings and messages before they go out, or in automatic mode for routine things like order updates. Anything unusual, like a complaint or an address change, is routed to a person.
It's set up from your best existing listings, your tone of voice and the words you never use. Every draft follows the same rules, and your team approves it before it goes live, so the copy gets more consistent, not more generic.
It tackles the causes you can control: shoppers picking the wrong size, photos that don't match the product, and fit problems nobody spots until the next order. Sizing answers come from your own size chart, and return reasons are grouped so you can fix the product or the page. I won't promise a number; we measure your return rate before and after.
Data protection is settled before anything is built: what data is used, where it is stored, who can see it and how consent is recorded for marketing. Workflows only use the data they need, and customer data is only shared with the tools your workflows rely on, under their data-processing terms.
Yes. Small teams often feel the most benefit, because the same few people write listings, answer DMs, pack orders and chase suppliers. We start with the one or two workflows that free up the most hours each week.
No. I design and build the workflows, test them with you and hand over clear instructions. You keep working in the apps you already know.
It depends on your catalogue size, your tools and which use cases you pick. After a short call I'll give you a clear scope, timeline and price for your first starter pack.
Free 15-minute call · I'll point out your quickest win · No obligation
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