Industries · Wellness & Fitness

AI Automation for Wellness & Fitness Businesses

Fuller classes, more members who stay.

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01AttractEnquiry & trial-booking assistant 02ConvertTrial-to-member follow-up 03DeliverSmart booking & waitlists · Personalised programmes 04Retain & ExpandAt-risk member alerts · Renewal & upgrade journeys +Business & retention modules10 modules · churn, profit, timetable and coaches
01Enquiry & trial-booking assistant02Trial-to-member follow-up03Smart booking & waitlists04At-risk member alerts05You approve
Sample dashboard

Your studio at a glance, every morning

The numbers and workflow statuses I'd set up for a gym or studio, in one view. Illustrative only: a fictional studio with sample data.

Demo StudioLast 30 days vs previous 30 · sample dataUpdated today, 7:00 am
Active members842 9%
Class fill rate87% 12 pts
Trial to member41% 8 pts
Monthly churn3.1% 1.2 pts

Membership revenue

Monthly, last 12 months
$64k 39% in 12 months
Membership revenue by month. Nov: $46k; Dec: $47k; Jan: $49k; Feb: $48k; Mar: $51k; Apr: $53k; May: $55k; Jun: $56k; Jul: $58k; Aug: $60k; Sep: $62k; Oct: $64k. $40k$50k$60k$70k NovDecJanFebMarAprMayJunJulAugSepOct
$76average revenue per member
$3.4kfrom personal training and class-pack upgrades
27free trials booked after hours

Automations

Class fill rate by type

Share of spots booked, last 30 days
Yoga: 96%
Spin: 93%
HIIT: 88%
Pilates: 84%
Strength: 74%

Automation at work

Last 30 days
96%
Enquiries answered in under a minute
73%
Cancelled spots refilled from waitlist
89%
Renewals completed on time

Most gyms, studios and coaches already run on a booking or coaching app, Instagram, WhatsApp and a lot of manual follow-up. What's missing is the workflow between them. I design and build automations that connect what you already use, from first enquiry to renewal, with your coaches and front desk approving anything that needs a human touch.

Stage 01

Attract

Turn enquiries into booked trials, even after hours.

Enquiry & trial-booking assistant

An assistant answers Instagram, WhatsApp and website questions about classes, timetables and memberships, using your own schedule and policies. Interested people are booked straight into a free trial, and anything unusual goes to your front desk.

Part of: Quick-Win Pack Simulate this for my business →
Stage 02

Convert

Follow up every trial so first visits become memberships.

Stage 03

Deliver

Keep classes full and every member on a plan that fits them.

Stage 04

Retain & Expand

Spot members drifting away, and grow the ones who stay.

Renewal & upgrade journeys

Members are reminded ahead of renewal with a summary of their progress. Regulars are offered a sensible next step, such as personal training or a class pack, based on how they actually use your services.

Part of: Retention Pack Simulate this for my business →
Ready-made software

Need the software itself?

Proven system we demo, set up, support and extend with AI. Pricing on a call.

10 modules

Business & retention modules

Ten modules that read your booking, billing and attendance data, and show where members, money and coach time go.

Member Churn Radar

Scores every member's risk of cancelling from attendance, bookings and payments.

Failed Payment Recovery

Retries failed payments and sends friendly reminders before a membership lapses.

Class Profitability

Shows revenue, instructor cost and fill rate for every class on the timetable.

Timetable Optimiser

Suggests which classes to add, move or cut, based on real demand.

Coach Utilisation

Tracks classes, PT sessions and revenue per coach against their hours.

Membership Mix

Compares revenue and retention across memberships, class packs and PT.

Lead Source Tracker

Shows which channels bring members who actually stay, not just sign up.

Price & Promo Simulator

Shows the revenue impact of a price change or offer before you launch it.

Owner Copilot

Answers common owner questions directly from your booking and billing data.

Smart Alerts Inbox

Puts the most important exceptions in one prioritised notifications inbox.

45 use cases

Every use case, in one checklist

For gyms, studios, personal trainers, online coaches and wellness consultants. Tick what fits your business, then send me your list and I'll tell you where to start.

Leads & enquiries
Onboarding & sales
Booking & operations
Coaching & programmes
Retention & growth
Business & retention intelligence
0 use cases picked. Tick the ones that fit your business. Book a call about these Email me my list
Starter packs

Start with a pack, not a platform

Each pack bundles the use cases and modules that work best together, so you get a working result first and add more once it pays off.

Quick-Win Pack

Best for: Studios and gyms that want more trials, fuller classes and fewer lost payments.

Pricing depends on your number of locations and tools, so I scope it with you on a short call. Ask for pricingPick use cases & send

Retention Pack

Best for: Businesses with a solid member base that want fewer cancellations and more renewals.

Pricing depends on your number of locations and tools, so I scope it with you on a short call. Ask for pricingPick use cases & send

Profit Pack

Best for: Owners who want to know which classes, memberships and channels really make money.

Pricing depends on your number of locations and tools, so I scope it with you on a short call. Ask for pricingPick use cases & send

Operations Pack

Best for: Busy studios and multi-site groups that want a smarter timetable and less admin.

Pricing depends on your number of locations and tools, so I scope it with you on a short call. Ask for pricingPick use cases & send
FAQ

Questions I get asked

Something else on your mind? Ask me on a short call.

I already use a fitness or booking app. How does this fit in?

It works on top of what you already use; you don't have to switch. Most booking and coaching platforms (for example Mindbody, Glofox or Trainerize) offer an API or connect through tools like Zapier or Make, and the automations plug into that. If your app has no integration, we can often work from exports, email notifications or a shared sheet. I check exactly what your app supports on our first call.

Will AI message my clients without me knowing?

Only if you want it to. Each workflow can run in "draft for approval" mode, where you or your team approve messages before they go out, or in automatic mode for routine things like class reminders. Anything unusual or sensitive is always handed to a person.

Is it safe to use with health and personal data?

Data protection is settled before anything is built: what data is used, where it is stored, who can see it and how consent is recorded. Workflows only use the data they need, and health information stays inside the systems you control.

Does AI write training or nutrition advice for my clients?

AI drafts, and a qualified coach decides. Plans are prepared from goals, assessments and attendance, then reviewed and adjusted by your coach or nutrition professional before a client sees them. It saves admin time; it does not replace professional judgement.

I'm a solo coach or personal trainer. Is this for me?

Yes. Many of these workflows help most when you're doing everything yourself: replying to DMs, booking sessions, checking in on clients and writing programmes. We start with the one or two that free up the most hours each week.

Do I need to be technical?

No. I design and build the workflows, test them with you and hand over clear instructions. You keep working in the apps you already know.

How long does it take, and what does it cost?

It depends on your tools, the number of locations and which use cases you pick. After a short call I'll give you a clear scope, timeline and price for your first starter pack.

Want to see these workflows in your business?

Free 15-minute call · I'll point out your quickest win · No obligation

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