Industries · Coaching & Training

Discovery calls with the right clients, every week

For coaches, consultants, corporate trainers, seminar companies and e-learning creators in the GCC and worldwide. I find people who need your help now, start the conversation in your voice and book qualified discovery calls. You just take the calls.

Get 3 qualified discovery calls free WhatsApp LinkedIn Submit the form Submit Google Form ↗
01Ideal client02Signals found03Conversation in your voice04Qualified05Call booked06You sign
Sample dashboard

Your coaching practice at a glance

The numbers I'd track every week for a coach, trainer or course creator, in one view. Illustrative only: a fictional coaching practice with sample data.

Coach 1Last 30 days vs previous 30 · sample dataUpdated today, 7:00 am
Discovery calls booked14 9
New clients5 3
Masterclass sign-ups138 41%
Course enrolments64 22%

Booked programme value

Monthly, last 12 months
$26k 3x in 12 months
Booked programme value by month. Nov: $8k; Dec: $9k; Jan: $11k; Feb: $10k; Mar: $13k; Apr: $15k; May: $14k; Jun: $17k; Jul: $19k; Aug: $21k; Sep: $23k; Oct: $26k. $0k$10k$20k$30k NovDecJanFebMarAprMayJunJulAugSepOct
220conversations started
86%discovery call show-up rate
3corporate workshops booked

Automations

Where new clients come from

Share of new clients, last 90 days
LinkedIn outreach: 38%
Masterclasses: 24%
Referrals: 18%
Corporate HR: 12%
Course upgrades: 8%

Automation at work

Last 30 days
100%
Messages written in your voice
100%
Calls with a client brief
72%
No-shows rebooked

Most coaches and trainers are excellent at the work and short of time for the selling. New clients come from referrals and the odd LinkedIn post, corporate HR teams never hear about your workshops, masterclasses fill with the wrong people, and online courses sell a few seats instead of team licences. I run the finding and qualifying for you: your ideal client agreed in writing, people who need your help right now found from real signals, conversations started in your voice, and qualified discovery calls booked into your calendar. Then you take it from there: the call, the programme, the price and the relationship are all yours.

Start free: 3 qualified discovery calls

Before you commit to anything, I book you 3 qualified discovery calls with people who fit your ideal client, each with a short brief on who they are and why they fit your coaching or training area. Sometimes that takes a few days, sometimes longer. You just take the calls.

  • Fits your ideal client and your area
  • A real need you solve right now
  • Agreed to the call in writing
  • No fee if I don't deliver

What is a qualified discovery call? A qualified discovery call is a booked call with a person who fits your ideal client: the right role, company size or life stage, a real need you solve right now (for example a growing team, a new leadership role or a training budget), and the authority or budget to buy. They have agreed to the call in writing and know what it is about. A name on a list, or a call with someone who only wants free advice, does not count.

For each call you receive a short client brief
  1. Who they are · name, role and company or situation
  2. Why they fit your area · how their need matches what you coach or teach
  3. The signal · what shows they need help now, such as hiring, a new role or a training budget
  4. Their words · the reply that confirmed the call
  5. Suggested opening · the programme or format that fits them, ready for your call

Then you take it from there. Discovery calls, programme terms, pricing, contracts, payments and all coordination are directly between you and your client. I find and qualify the client, hand over the brief and step back.

See a sample client brief →
Get my 3 qualified discovery callsSubmit Google Form ↗ Questions first? Chat on WhatsApp One free start per coach or company. After it, we agree on a model only if it works.
Sample client brief

Exactly what you receive before each call

Every qualified discovery call comes with a one-page brief like this, so you open the call already knowing why they are there. This example uses fictional names and sample data.

  • Who the person is, and their role and company
  • Why they fit your coaching or training area
  • The signal that shows they need help now
  • Their own words agreeing to the call
Qualified · discovery call bookedClient brief: Client 1For Coach 1 · leadership coaching for founders · call on Tuesday, 11:00
Person
Client 1 · Founder and CEO
Company
Company 1 · fintech, 85 staff, Dubai
Booked via
LinkedIn conversation · confirmed by email
Suggested programme
3-month leadership programme for founder + 2 leads

Why they fit your area

  • You coach first-time founders through team growth, and their team doubled this year
  • They are hiring a leadership team for the first time
  • They asked about delegation and managing managers, your core topics
  • Decision-maker and budget holder for their own development

Proof of interest

"Yes, that is exactly where I am stuck. Happy to talk on Tuesday about how you work with founders."

Suggested next step

Open with how their team doubled this year, and offer the 3-month founder programme with an option for their two new leads.

Illustrative example with fictional names. Real briefs are shared privately, only with you.
Planning calculator

How many discovery calls do you need?

Enter your own numbers to see how many clients, discovery calls and conversations your revenue goal needs.

Planning assumptions Planning assumptions only, not a promise. Change them to match your own numbers.
0new clients needed
0discovery calls held
0conversations to start
0calls to book each week

Get my first 3 qualified calls freeSubmit Google Form ↗
How I help

From ideal client to booked call, step by step

The same playbook for 1:1 coaching, corporate training and online courses, adapted to your area and your voice.

A steady pipeline of discovery calls

Instead of waiting for referrals, people who need your help right now are found from real signals and invited to a conversation, not pitched with a script.

  • Ideal client agreed in writing
  • Signals: hiring, new roles, funding, budgets
  • Calls booked into your calendar
Ideal clientWho you help best
SignalsA need right now
ConversationLinkedIn and email
QualifiedNeed and budget
Your callWith a client brief
Your clientAgreed between you
↺ every new client sharpens the ideal client profile
Workflow simulation

Watch two weeks of client finding in 15 seconds

A simulated campaign for Coach 1. Each card is a person moving from research to a booked discovery call. Sample data, fictional names.

Day 0 of 14
Researched0
Conversation0
Interested0
Qualified0
Call booked0
Client 1Founder · fintech1:1
Client 2HR Director · retailWorkshop
Client 3COO · logistics
Client 4Head of L&D · bankTeam
Client 5Founder · agency
Client 6New manager
Client 7CEO · startup
Client 8Team lead · SaaS

    Simulation with sample data. Real timing depends on your area, audience and market.

    Stage 01

    1:1 coaching clients

    Discovery calls with founders, leaders and professionals who need you now.

    Coaching client pipeline

    People who need your help right now, such as founders scaling teams or leaders in a new role, are found from real signals. Conversations are started in your voice and turned into qualified discovery calls, each with a client brief. You just take the calls.

    Simulate this for my business →
    Stage 02

    Corporate workshops & training

    HR and L&D budgets, reached while they are still open.

    Corporate workshop leads

    HR directors and L&D heads planning leadership, sales or wellbeing training are found and invited to a call about your workshop. The proposal, dates and fee are agreed between you and them.

    Simulate this for my business →
    Stage 03

    Masterclasses & webinars

    Free sessions that fill with the right people and turn into calls.

    Masterclass & webinar funnel

    Your ideal clients are invited, reminded and followed up the same evening, replays go to no-shows, and interested attendees are booked for a discovery call in your calendar.

    Simulate this for my business →
    Stage 04

    E-learning & online courses

    More enrolments, and companies buying seats for their teams.

    E-learning enrolments & team licences

    Free-lesson sign-ups get reminders to enrol, and companies that want your course for their teams are found and booked for a team licence call. Seats, dates and pricing are agreed by you.

    Simulate this for my business →
    16 modules · growth, AI and people

    Growth, AI and people modules

    Pick the modules you need. Growth modules bring clients, AI modules save you admin time, and people modules add hands when you need them.

    Engagement models

    Low-risk ways to work together

    Start free with 3 qualified discovery calls, then choose the model that suits your practice. All models are non-exclusive, and pricing is shared on request.

    Non-exclusiveI work as an independent consultant and never introduce the same client to a competing coach during your campaign.
    You run the dealDiscovery calls, programme terms, pricing, contracts, payments and all coordination are directly between you and your client. I find and qualify the client, hand over the brief and step back.
    Paid after you are paidCommission is due only once the client has paid you, never before.
    Registered clientsClients I hand over are registered with you for an agreed period, usually 12 months. If you sign one of them in that time, including later programmes, the agreed fee or commission applies.
    You own the relationshipsClients and their data are yours. My research methods and templates stay mine.
    Honest commitmentsActivity and qualification targets in writing. Signing a client is your decision and your conversation.
    Who it's for

    Built for coaches, trainers and course creators

    Fifteen years of international B2B sales, four years on the ground in the UAE and projects across Qatar, Oman and Saudi Arabia, now applied to finding the clients coaches and trainers are best placed to help.

    15+years in international B2B sales
    4years based in the UAE
    GlobalGCC, Europe, North America, Asia
    3qualified discovery calls to start, free

    Who I work with

    Executive & leadership coachesFounder & business coachesHR & career coachesCorporate trainersSeminar & workshop companiesE-learning & course creatorsTraining academiesConsultants & mentors

    Clients I find for you

    Founders & CEOsHR directorsHeads of L&DNew managers & team leadsSales & leadership teamsProfessionals changing careersCompanies buying team seats

    People I can place

    Virtual assistantSales development repSocial media managerVideo editorGraphic designerContent writer
    29 use cases

    Every use case, in one checklist

    For coaches, consultants, trainers, seminar companies and course creators. Tick what fits, then send me your list and I'll tell you where to start.

    Ideal clients & positioning
    Discovery calls
    Corporate & HR buyers
    Masterclasses & webinars
    E-learning & courses
    Retention & referrals
    Team & people
    0 use cases picked. Tick the ones that fit your business. Book a call about these Email me my list
    Packages

    Start with a package, then add modules

    Each package bundles the work that pays off fastest for that kind of practice. Pricing depends on your market, volume and timeline, so it is shared on request.

    Coach Pipeline Pilot

    Best for: Coaches and consultants who rely on referrals.

    Remote · per call, commission, retainer or fixed scope Ask for pricingSubmit the formSubmit Google Form ↗

    Corporate Workshop Pack

    Best for: Trainers selling workshops to companies.

    Remote · per call, commission, retainer or fixed scope Ask for pricingSubmit the formSubmit Google Form ↗

    Masterclass Funnel

    Best for: Coaches who teach first and sell after.

    Remote · per call, commission, retainer or fixed scope Ask for pricingSubmit the formSubmit Google Form ↗

    Course Launch Pack

    Best for: E-learning creators launching a cohort.

    Remote · per call, commission, retainer or fixed scope Ask for pricingSubmit the formSubmit Google Form ↗

    Client Retention Pack

    Best for: Practices that want more renewals and referrals.

    Remote · per call, commission, retainer or fixed scope Ask for pricingSubmit the formSubmit Google Form ↗
    Inquiry form

    Tell me about your coaching or training business

    Fill in this form. Your details go to shahzad@shazzbiz.com, and you get a short plan with your ideal client and first targets. Still unsure about something? Ask on WhatsApp first.

    Submit Google Form ↗

    Takes about three minutes. You get a short plan with your ideal client and first targets, and your 3 free qualified discovery calls on request.

    Prefer Google Forms? Open the ShazzBiz Coaching & Training Form ↗

    About you

    Your offer and ideal client

    How you deliver

    What you need

    What do you need help with?
    Still have questions? Chat on WhatsApp
    By sending, you share these details with ShazzBiz only, to prepare a plan. See the Privacy Policy.
    FAQ

    Questions I get asked

    Something else on your mind? Ask me on a short call.

    Do you charge anything upfront?

    No. You start free with 3 qualified discovery calls. There is no fixed deadline: it can take a few days or a few weeks, depending on your area and market. If I don't deliver, there is no fee. After that, we agree on a model only if it works for you.

    What is a qualified discovery call?

    A qualified discovery call is a booked call with a person who fits your ideal client: the right role, company size or life stage, a real need you solve right now (for example a growing team, a new leadership role or a training budget), and the authority or budget to buy. They have agreed to the call in writing and know what it is about. A name on a list, or a call with someone who only wants free advice, does not count.

    What do I receive for each call?

    A short client brief: who the person is, their role and company or situation, why they fit your coaching or training area, the signal that shows they need help now, their own reply agreeing to the call, and a suggested opening for your call. You can see a sample brief on this page.

    Do you join the calls or agree the programme and price?

    No. Discovery calls, programme terms, pricing, contracts, payments and all coordination are directly between you and your client. I find and qualify the client, hand over the brief and step back. I am not a party to your client agreements.

    How do you find clients?

    I look for real signals, such as founders who are hiring, people who started a new leadership role, companies that raised funding or opened a training budget, and start a conversation in your voice. The aim is a booked call with someone who has a real need you solve.

    Do you write in my voice?

    Yes. Messages are written to sound like you, as conversations rather than sales scripts, and nothing is sent without your approval.

    Can you find corporate clients for workshops and training?

    Yes. HR directors and L&D heads planning leadership, sales, wellbeing or skills training are found while budgets are open and invited to a call about your workshop. Proposals, dates and fees are agreed between you and them.

    Do you work with e-learning and online courses?

    Yes. Free-lesson and masterclass sign-ups get reminders and follow-ups to enrol, and companies that want your course for their teams are booked for a team licence call.

    Is it exclusive?

    No. I work as an independent consultant on a non-exclusive basis, and I never introduce the same client to a competing coach during your campaign.

    What if a client I met through you signs later?

    Clients I hand over are registered with you for an agreed period, usually 12 months. If you sign one of them in that time, including later programmes, the agreed fee or commission applies. The period and rate are set out in our written agreement.

    Who owns the client relationships and data?

    You do. Clients and their records stay yours. My research methods and templates stay mine.

    Do you only work in the GCC?

    No. The GCC is my home market, but I find clients in Europe, North America, Asia Pacific, Africa and Latin America too, for online and in-person coaching.

    Can AI take notes in my sessions?

    Only with your client's consent. AI can draft session notes, action points and follow-up reminders for you to check. Building a working assistant is part of a paid engagement.

    What happens after the 3 free calls?

    You take the calls first. If they are the right people, we agree on a model: per qualified call, commission on clients signed, retainer plus commission, a fractional role or a launch campaign. If not, you have lost nothing.

    Want more of the right clients on your calendar?

    Free 15-minute call · I'll share a first ideal-client idea · No obligation

    Or get 3 qualified discovery calls free → Book your call