GuideLinkedIn Outreach
The Technology Founder's LinkedIn Outreach Playbook
Profile positioning, connection strategy and message sequences that earn replies from technical buyers.
Coming soonResources
Guides & Playbooks for B2B Tech Growth
Practical resources drawn from real business development engagements with technology companies.
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GuideLead Generation
Defining an ICP That Actually Narrows Your Market
A practical framework for turning a broad service offering into a targetable prospect list.
Coming soonCase StudyMarketplace BD
How a Software House Rebuilt Its Upwork Pipeline
Profile rework, proposal structure and screening criteria that improved response quality.
Coming soonPlaybookSales Enablement
Discovery Call Framework for Technical Services
Questions, qualification criteria and next-step structures for first conversations.
Coming soonGuidePipeline Management
Keeping an Outbound Pipeline Clean and Honest
Stage definitions, follow-up cadences and reporting habits that prevent inflated forecasts.
Coming soonCase StudyLead Generation
From Zero Outbound to Consistent Discovery Calls
A 90-day view of building an outbound engine for an AI product company.
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