B2B Growth · More ways to work

Grow through partners who already have your buyers.

I design and launch a referral or reseller program: partner profile, tiers and incentives, recruitment, onboarding kits and a partner pipeline, paid with a setup fee and a share of partner-sourced revenue.

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How the model connects to your team

Best for: Set up and run a referral or reseller partner program. Not sure this is the right model? Compare all ten further down this page, or ask on a free 15-minute call.

How it works

How the partner program is built

From the right partner profile to a pipeline of partner-sourced deals.

How the partner program is built

From the right partner profile to a pipeline of partner-sourced deals.

  • Partner profile and tiers designed for your market
  • Partners recruited and onboarded
  • Revenue share on partner-sourced deals
Partner profileWho already sells to your buyers
Tiers & incentivesReferral or reseller
Recruit partnersOutreach and events
Onboard & enableKits and training
Partner pipelineDeal registration
↺ recruit and enable every quarter
Stage 01

See it in action

Short demos of the work inside this model (illustrative, sample data).

Weekly pipeline review & expansion

A weekly review of activity, conversion and deal health, with at-risk deals flagged early and upsell, renewal and referral plays prepared for the accounts you have won.

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Follow-up & negotiation

Structured follow-up for up to 30 days per opportunity: objections tracked, options prepared and decision-makers kept engaged until there is a clear answer.

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Worked example (illustrative)

What the first months look like

A typical timeline for this model. Your plan is agreed in writing after a short call.

Month 1: Design

Partner profile, tiers, incentives and rules.

Month 2: Recruit

First wave of partners approached and signed.

Month 3: Enable

Onboarding kits, training and first registered deals.

Ongoing: Grow

Quarterly reviews; revenue share on partner deals.

Scope & terms

What is included, and how it works

Everything below is confirmed in a written proposal before we start. Prices are never shown here: ask for pricing.

Included

  • Partner profile, tiers and incentive design
  • Partner agreement outline and deal registration rules
  • Partner recruitment outreach and introductions
  • Onboarding kits: pitch deck, battlecards, FAQs
  • Partner pipeline tracking and quarterly reviews

Not included

  • Legal drafting of partner contracts (review by your lawyer)
  • Paying partner commissions (your responsibility)
  • Tool subscriptions, paid in your name
Setup phaseProgram design and launch billed as a setup.
Revenue shareA share of partner-sourced revenue for an agreed period.
Deal registrationClear rules to avoid channel conflict.
Minimum termUsually 3 months to launch and recruit.
Non-exclusiveIndependent consultant.
Ask for pricingDepends on program scope.

Plain-language summary. The signed agreement is what counts; anything not written in it is not an obligation of either party.

KPIs & reporting

What you can hold me to

Activity and quality commitments in writing. No honest consultant can guarantee signed deals; these are the numbers you can measure.

10–20target partners in the first wave
1partner kit ready to share
Quarterlypartner reviews
Cleardeal registration rules

Partner dashboard

Partners recruitedPartners activeDeals registeredPartner-sourced pipelineRevenue from partners

Always included

Non-exclusive consultantYou own the dataNo penaltiesRemote or onsiteAsk for pricing
Inquiry form

Send your requirement for Partner & Channel Program

Fill in this form. Your details go to shahzad@shazzbiz.com and you receive a written proposal. Still unsure about something? Ask on WhatsApp first.

Tell me about your offer, market and goals. You get a written proposal with scope and pricing, plus 5–10 free target accounts on request.

About you

Your offer and market

Target markets

What you need

Services needed
Would you like 5–10 free target accounts first?
Still have questions? Chat on WhatsApp
By sending, you share these details with ShazzBiz only, to prepare a proposal. See the Privacy Policy.
FAQ

Questions I get asked

Something else on your mind? Ask me on a short call.

Referral or reseller program?

Referral partners introduce clients for a fee; resellers sell and often support the client. We pick based on your product and margins.

Who pays the partners?

You pay partner commissions under your partner agreement. ShazzBiz is paid separately.

How do you avoid channel conflict?

With clear deal registration rules agreed before partners start.

How long until partners bring deals?

Usually one to two quarters after launch, depending on your sales cycle.

How is it priced?

A setup fee plus a share of partner-sourced revenue. Ask for pricing.

Want pricing for Partner & Channel Program?

Free 15-minute call · Written proposal · No obligation

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