ICP & target accounts
Your ideal customer profile turned into a verified list: the right industries, company sizes and regions, with the buying committee mapped and every contact checked against at least two sources.
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B2B Growth · More ways to work
Prove the pipeline before you commit.
A short paid pilot with KPIs agreed upfront: one segment, verified data and live outreach for 30–45 days. If the targets are met, it converts into a retainer; if not, you keep everything we built.
01Day 1KPIs agreed
02Day 7data ready
03Day 14outreach live
04Day 30review
05Day 45decide
Agreed KPIs, then a clear decision.
Best for: A 30–45 day paid pilot with agreed KPIs before committing. Not sure this is the right model? Compare all ten further down this page, or ask on a free 15-minute call.
How it works
How the pilot works
Small, fast and measurable, so the decision to continue is based on results.
Agree KPIsActivity and meetings
Data & messagingOne segment
Live outreach30 days
ReviewAgainst the KPIs
DecideContinue or stop
Stage 01
See it in action
Short demos of the work inside this model (illustrative, sample data).
LinkedIn-led outreach
Personal connection requests and messages from your senior profile, followed by email and calls only once a prospect has connected or replied. You approve the messaging.
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Replies sorted, meetings booked
Every reply is sorted into interested, later, not a fit or opt-out. Interested prospects get times from your calendar and a short brief before the meeting.
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Worked example (illustrative)
What the first months look like
A typical timeline for this model. Your plan is agreed in writing after a short call.
Day 1: KPIs
Segment and success KPIs agreed in writing.
Week 1: Data
Verified accounts and messaging ready.
Weeks 2–5: Outreach
Live outreach and meeting booking.
Day 30–45: Decide
Review against KPIs; continue on a retainer or stop.
Scope & terms
What is included, and how it works
Everything below is confirmed in a written proposal before we start. Prices are never shown here: ask for pricing.
Included
- KPIs agreed in writing
- One target segment with verified data
- Messaging and LinkedIn-led outreach
- Reply handling and meeting booking
- A final review against the KPIs
Not included
- Multiple segments (available on the retainer)
- Proposals and negotiation support
- Tool subscriptions, paid in your name
Fixed lengthUsually 30–45 days.
Paid pilotOne fixed fee for the pilot.
ConversionConverts into a retainer if KPIs are met.
You keep the workData, messaging and CRM records stay yours either way.
No lock-inNo obligation to continue.
Ask for pricingFixed per pilot.
Plain-language summary. The signed agreement is what counts; anything not written in it is not an obligation of either party.
KPIs & reporting
What you can hold me to
Activity and quality commitments in writing. No honest consultant can guarantee signed deals; these are the numbers you can measure.
30–45days
1segment
WrittenKPIs agreed on day one
0lock-in after the pilot
Pilot review
Accounts contactedReply ratePositive repliesMeetings bookedKPI result: met or not
Always included
Non-exclusive consultantYou own the dataNo penaltiesRemote or onsiteAsk for pricing
Engagement models
Compare engagement models
Ten ways to work together. Models can be combined, for example a fractional lead plus SDR as a Service.
Core models
Fractional Growth LeadSenior BD leadership without a full-time hire.See this model →
Monthly Retainer + CommissionA steady outbound pipeline run for you, with a success fee on won deals.See this model →
Performance / Milestone + CommissionPay for delivered milestones, plus a success fee on won deals.See this model →
Commission-OnlyPay fully tied to revenue, for proven offers.See this model →
More ways to work together
Build-Operate-TransferBuild the engine, run it, then hand it to your own team.See this model →
GTM & Market-Entry SprintA fixed-scope 4–6 week sprint to test a market or segment.See this model →
Advisory & Sales CoachingA few hours a month of senior advice and team coaching.See this model →
Pipeline PilotA 30–45 day paid pilot with agreed KPIs before committing.You are here
SDR as a ServiceA dedicated SDR from the ShazzBiz bench, running your playbook.See this model →
Partner & Channel ProgramSet up and run a referral or reseller partner program.See this model →
Inquiry form
Send your requirement for Pipeline Pilot
Fill in this form. Your details go to shahzad@shazzbiz.com and you receive a written proposal. Still unsure about something? Ask on WhatsApp first.
FAQ
Questions I get asked
Something else on your mind? Ask me on a short call.
Why a paid pilot instead of a free trial?
A paid pilot gets real, measurable outreach done properly. Your 5–10 free target accounts are the free sample.
What KPIs do you agree?
Typically accounts contacted, reply rate, positive replies and meetings booked for one segment.
What if the KPIs are not met?
You can stop with no obligation, and you keep the data and messaging.
Does the pilot fee count toward a retainer?
This can be agreed in the proposal.
How is it priced?
One fixed fee per pilot. Ask for pricing.
Want pricing for Pipeline Pilot?
Free 15-minute call · Written proposal · No obligation
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