Practical AI and predictable growth for B2B companies.
I'm a technical-commercial bridge: from business problem, to the right solution, to pipeline, to revenue. Former software engineer, 15+ years selling technology across North America, Europe and the GCC.
Two problems I see in almost every B2B technology company.
AI pilots that never reach production
Projects start with the model instead of the problem. Data, integration and compliance questions surface late, and the pilot quietly stalls.
Strong technology, founder-dependent sales
Growth still runs through the founder. Outreach is ad hoc, international markets feel out of reach, and there's no repeatable engine from ICP to revenue.
How I help
AI Solutions
Find, prove and roll out AI that fits the systems and data you already have.
- AI readiness and use-case discovery
- Roadmap: your first three AI projects
- AI agents and GenAI on ERP, CRM and operations systems
- Proof-of-concept scoping and vendor oversight
B2B Growth & GTM
A repeatable commercial engine, not ad-hoc lead generation.
- ICP, positioning and go-to-market planning
- Account-led outbound and CXO outreach
- From founder-led sales to a BD function
- Market entry: GCC, North America, Europe and UK
- Technology, channel and white-label partnerships
How I work
One method for AI projects and growth engines. Success is agreed in week one.
Diagnose
Current pipeline, processes, data, markets and gaps.
Design
ICP, offers, messaging, AI use cases, process and KPIs.
Build
Pilots, outreach engine, CRM workflows and the team around them.
Scale
Coaching, forecasting, pipeline reviews and optimisation.
Selected results from my career
Projects I sold and helped shape, where technology, business requirements and commercial outcomes connected. Client names withheld.
Lost-and-found solution with Oracle integration for a major international airport.
Loyalty and room-access SaaS solution for a hotel chain.
Inventory tracking with SAP integration for a retail chain.
Biometric time-management solution for a water plant.
Remote 10-developer team for a U.S. payment gateway.
Software development engagements won across Europe and the US.
Who I work with
AI, SaaS & Automation
GenAI, agents, data and workflow automation products.
Explore solutions →IT & Software Services
Custom software, cloud, web and mobile, managed IT, staff augmentation.
Explore solutions →ERP & Enterprise Tech
Dynamics 365 BC, NetSuite, SAP, Salesforce, Odoo and integration.
Explore solutions →Web3 & FinTech
Blockchain, stablecoin, crypto payments and infrastructure.
Explore solutions →Companies entering the GCC
UAE, KSA, Qatar and Oman, with four years on the ground in Dubai.
Explore solutions →Non-tech companies that want AI to improve operations and customer experience, and a sharper engine for winning new business.
Explore all industries →Fashion & Apparel
Demand forecasting, product content and personalised e-commerce.
Explore solutions →Wellness & Fitness
Member retention, booking automation and personalised programmes.
Explore solutions →Retail
Inventory visibility, POS and ERP integration, customer insights.
Explore solutions →Supply Chain
Planning, supplier visibility and early exception alerts.
Explore solutions →Healthcare
Admin and patient-flow automation, with data residency settled early.
Explore solutions →Warehousing
AI on your WMS, barcode and RFID tracking, picking efficiency.
Explore solutions →Transportation & Logistics
TMS agents for routing, documents and exception handling.
Explore solutions →Insurance
Claims intake, document processing and underwriting support.
Explore solutions →Real Estate & PropTech
Lead qualification, listing content and tenant service.
Explore solutions →Hospitality
Guest loyalty, room access, booking and service automation.
Explore solutions →Restaurants & Cafés
Table bookings, review replies, ordering and kitchen prep forecasting.
Explore solutions →Tourism & Travel
Enquiry and quote follow-up, itinerary drafts and traveller communication.
Explore solutions →Education
Admissions automation, student support assistants and learning content.
Explore solutions →Media & Entertainment
Content production workflows, audience insights and personalisation.
Explore solutions →Manufacturing & Pharmaceuticals
Quality checks, predictive maintenance and compliance documentation.
Explore solutions →Airlines & Aviation
Passenger service automation, baggage and lost-and-found, operations insights.
Explore solutions →HR & Business Advisory
Recruitment screening, onboarding automation and AI-assisted client reporting.
Explore solutions →About me
I started in 1998 as a software engineer and systems analyst, then moved into solution sales, where knowing how the technology works made me better at selling it. Since then I've led international business development across North America, Europe and the GCC, including four years based in Dubai.
Today I help technology companies and their customers with two things: choosing AI that actually delivers, and building the commercial engine that turns good technology into revenue.
Let's talk about your growth opportunity.
Free 15-minute call · No obligation · Actionable recommendations